How Virtual Tours can Boost Your Marketing Strategy
In recent years, virtual tours have become an increasingly popular tool for businesses looking to enhance their marketing strategies. By providing a detailed, interactive experience that allows potential customers to explore a location without physically being there, virtual tours can have a significant impact on a business’s key performance indicators and overall objectives. In this article, we’ll take a closer look at how virtual tours can boost your marketing strategy and provide some real-world examples and case studies.
What are virtual tours?
Virtual tours are 360-degree interactive tours that allow users to virtually explore a location. They are typically created by stitching together a series of high-resolution photographs or videos, which are then combined with interactive elements like hotspots, overlays, and audio or video narration. Users can navigate the tour using their computer or mobile device, and can move through the location at their own pace, zooming in and out and exploring different areas. Have a look at virtual tours we have created.
Virtual tours are especially effective for businesses that rely on physical spaces to attract customers, such as hotels, restaurants, real estate agencies, and tourist attractions. By providing a realistic and engaging representation of their location, businesses can give potential customers a better sense of what it’s like to be there, and encourage them to make a reservation, booking, or purchase.
Read more about virtual tours in our recent blog article.
How Virtual Tours can Boost Your Marketing Strategy?
Conversion rates: virtual tours can increase conversion rates by providing a more engaging and immersive experience that encourages users to make a reservation, booking, or purchase.
Increased engagement: virtual tours are highly engaging, and studies have shown that they can increase time spent on a website by up to 5 times. By allowing users to explore a location in detail, virtual tours can capture their attention and keep them on your website longer. This increased engagement can also lead to lower bounce rates, as users are more likely to stay on your website and explore your content.
Improved customer experience: virtual tours can provide potential customers with a better understanding of what it’s like to be in a particular location, which can improve their overall customer experience. By providing a realistic and immersive experience, businesses can help customers feel more confident in their decision to make a reservation, booking, or purchase. In fact, research has shown that virtual tours can increase booking rates by up to 85%.
Increased visibility and reach: virtual tours can also help businesses increase their visibility and reach. By providing a more engaging and immersive experience than traditional marketing materials, businesses can differentiate themselves from their competitors and stand out in crowded markets. Virtual tours can also be easily shared on social media and other platforms, allowing businesses to reach a wider audience and attract more potential customers.
Take a look at some of our examples of 3D scans/virtual tours of properties and an airport lounge.
Examples and case studies of virtual tours
Marriott Hotels
Marriott Hotels is one of the largest hotel chains in the world, with over 7,000 properties in 131 countries.
In an effort to provide potential customers with a better sense of what it’s like to stay at one of their properties, Marriott created virtual tours of several of their hotels.
These tours allow users to explore the hotels’ rooms, restaurants, and amenities in detail, and have been shown to increase booking rates by up to 46%.
2. The Louvre Museum
The Louvre Museum in Paris is one of the most popular tourist attractions in the world, with over 10 million visitors per year. In an effort to provide a more accessible and immersive experience for those who cannot physically visit the museum, the Louvre created a virtual tour of its galleries. This tour allows users to explore the museum’s collections in detail, and has been viewed over 2 million times since its launch in 2019. Try a virtual tour of The Louvre for yourself.
3. Redfin Real Estate
Redfin is a real estate brokerage that operates in over 90 markets in the United States. In an effort to provide potential homebuyers with a more immersive and realistic experience of the properties they have for sale, Redfin created 3D virtual tours of several of their listings. These tours have been shown to increase engagement and lead to higher conversion rates. According to Redfin, properties with 3D virtual tours receive 50% more views than properties without virtual tours, and are 22% more likely to sell within 30 days.
Redfin’s virtual tours allow users to explore every room of a property in detail, and provide features like floor plans, measurements, and annotations. By providing this level of detail and interactivity, Redfin is able to provide a better customer experience and differentiate itself from its competitors.
Summary
Virtual tours can be a powerful tool for businesses looking to enhance their marketing strategies. By providing a more engaging and immersive experience for potential customers, virtual tours can impact key performance indicators like conversion rates, engagement, reach and visibility, and customer satisfaction. Real-world examples and case studies have shown that virtual tours can have a significant impact on businesses in a variety of industries, from hotels to museums to real estate. Whether you’re looking to differentiate yourself from your competitors, increase bookings or sales, or provide a better customer experience, virtual tours are worth considering using as part of your marketing strategy.
At Core, we specialise in creating high-quality, engaging virtual tours that can help you showcase your business in the best possible way and boost your marketing results. Our team of experienced professionals uses cutting-edge 3D modeling software and equipment to create a virtual tour that looks and feels just like a real-life walkthrough. We can include custom branding, multimedia content, and interactive features to make your virtual tour stand out from the crowd.
If you're ready to showcase your business online, a 3D virtual tour can be a game-changer, contact us today for a chat to learn more about our 3D virtual tour services. We're happy to answer any questions you may have and provide you with a free quote for your project.
